Rahul Singh
Web Analytics & Finance Guy | Digital Marketing | Indian School of Business
Category Archives: India
What Are We Celebrating? The Cruel Illusion of Development
Development is not development if it comes at the cost of the environment, animal lives, or human dignity. Cutting down forests. Displacing communities. Poisoning rivers. Normalizing animal cruelty.Is this what we now call progress? India’s GDP has surpassed Japan’s—and yet, are people really happier?No. Because the metrics we’re chasing are hollow.A bigger economy doesn’t mean…
Startup India: The Rising Cases of Fudging by Founders – Real Examples and Lessons
Introduction: Startup India, Startup Fudging? India’s startup ecosystem has become a global sensation, producing over 110 unicorns and attracting billions in funding. But beneath the buzz, a darker story is emerging—founders fudging numbers, misusing investor money, and building businesses on false promises. This blog explores real-life examples of startup fraud in India, including BluSmart,…
The Great Indian Middle-Class Split: Same Income Bracket. Two Mindsets

India’s middle class isn’t a one-size-fits-all segment. It’s two entirely different worlds — and if you’re building or marketing for them, you better know which side you’re talking to. Middle Class A – The Value-Driven Hustler This India stretches every rupee. Lives on EMI logic and combo offers. Buys ₹1 shampoo sachets, 1+1 deals, Dmart…