Rahul Singh
Web Analytics & Finance Guy | Digital Marketing | Indian School of Business
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Category Archives: India
Startup India: The Rising Cases of Fudging by Founders – Real Examples and Lessons
Introduction: Startup India, Startup Fudging? India’s startup ecosystem has become a global sensation, producing over 110 unicorns and attracting billions in funding. But beneath the buzz, a darker story is emerging—founders fudging numbers, misusing investor money, and building businesses on false promises. This blog explores real-life examples of startup fraud in India, including BluSmart,…
The Great Indian Middle-Class Split: Same Income Bracket. Two Mindsets
India’s middle class isn’t a one-size-fits-all segment. It’s two entirely different worlds — and if you’re building or marketing for them, you better know which side you’re talking to. Middle Class A – The Value-Driven Hustler This India stretches every rupee. Lives on EMI logic and combo offers. Buys ₹1 shampoo sachets, 1+1 deals, Dmart…