95% of Products Are Similar — Here’s What Actually Makes the Difference

Why 95% of Products Fail to Stand Out — and What Actually Makes the Difference Walk into any market today — digital or physical — and you’ll find something surprising: most products are… nearly identical. That’s right. 95% of products are fundamentally the same. Same features. Same functionality. Sometimes even the same pricing. So why…

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Startup India: The Rising Cases of Fudging by Founders – Real Examples and Lessons

Introduction: Startup India, Startup Fudging? India’s startup ecosystem has become a global sensation, producing over 110 unicorns and attracting billions in funding. But beneath the buzz, a darker story is emerging—founders fudging numbers, misusing investor money, and building businesses on false promises.   This blog explores real-life examples of startup fraud in India, including BluSmart,…

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The Great Indian Middle-Class Split: Same Income Bracket. Two Mindsets

India’s middle class isn’t a one-size-fits-all segment. It’s two entirely different worlds — and if you’re building or marketing for them, you better know which side you’re talking to. Middle Class A – The Value-Driven Hustler This India stretches every rupee. Lives on EMI logic and combo offers. Buys ₹1 shampoo sachets, 1+1 deals, Dmart…

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ChatGPT vs. Gemini vs. DeepSeek: Which AI Powerhouse Reigns Supreme?

The world of artificial intelligence is buzzing with large language models (LLMs), and three names consistently pop up: ChatGPT, Gemini, and DeepSeek. These aren’t just chatbots; they’re powerful tools capable of generating human-like text, tackling complex tasks, and even writing code. But with so many options, how do you choose the right one for your…

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