What Are We Celebrating? The Cruel Illusion of Development

Development is not development if it comes at the cost of the environment, animal lives, or human dignity. Cutting down forests. Displacing communities. Poisoning rivers. Normalizing animal cruelty.Is this what we now call progress? India’s GDP has surpassed Japan’s—and yet, are people really happier?No. Because the metrics we’re chasing are hollow.A bigger economy doesn’t mean…

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95% of Products Are Similar — Here’s What Actually Makes the Difference

Why 95% of Products Fail to Stand Out — and What Actually Makes the Difference Walk into any market today — digital or physical — and you’ll find something surprising: most products are… nearly identical. That’s right. 95% of products are fundamentally the same. Same features. Same functionality. Sometimes even the same pricing. So why…

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Startup India: The Rising Cases of Fudging by Founders – Real Examples and Lessons

Introduction: Startup India, Startup Fudging? India’s startup ecosystem has become a global sensation, producing over 110 unicorns and attracting billions in funding. But beneath the buzz, a darker story is emerging—founders fudging numbers, misusing investor money, and building businesses on false promises.   This blog explores real-life examples of startup fraud in India, including BluSmart,…

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The Great Indian Middle-Class Split: Same Income Bracket. Two Mindsets

India’s middle class isn’t a one-size-fits-all segment. It’s two entirely different worlds — and if you’re building or marketing for them, you better know which side you’re talking to. Middle Class A – The Value-Driven Hustler This India stretches every rupee. Lives on EMI logic and combo offers. Buys ₹1 shampoo sachets, 1+1 deals, Dmart…

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ChatGPT vs. Gemini vs. DeepSeek: Which AI Powerhouse Reigns Supreme?

The world of artificial intelligence is buzzing with large language models (LLMs), and three names consistently pop up: ChatGPT, Gemini, and DeepSeek. These aren’t just chatbots; they’re powerful tools capable of generating human-like text, tackling complex tasks, and even writing code. But with so many options, how do you choose the right one for your…

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