India’s middle class isn’t a one-size-fits-all segment. It’s two entirely different worlds — and if you’re building or marketing for them, you better know which side you’re talking to. Middle Class A – The Value-Driven Hustler This India stretches every rupee. Lives on EMI logic and combo offers. Buys ₹1 shampoo sachets, 1+1 deals, Dmart…

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